Pure Ice I'll Never Tell is a brown with gold shimmer. It also has sheer white flakes which I felt like the polish could have used without.
I used two coats. The formula was streaky and sheer at one coat, but a thicker second coat took care of it. I really liked the brown and golden shimmer but I hated the sheer white flakes in the polish. It wasn't that noticeable on the nails, so it just felt unnecessary and it didn't help with applying the streaky formula.